Black-Hat SEO Strategies That You Should Continue to Avoid This Year

If you currently own and maintain a website, but it doesn't get as much visitors as it should get, what should you do? Well, I guess you should work with an SEO, or search engine optimization expert! In simple terms, SEO means the job of improving a website to increase its visibility for relevant searches. This means that if your website has more visitors, it will rank well in the search results of places like Google, and it will also attract prospective clients to your business. However, while there are good SEO practices to consider, there are methods too that you shouldn't follow. Here's a look at a few black-hat SEO strategies that you must continue to avoid this year.




What is Black-Hat SEO?

According to veteran SEO Brisbane experts, black hat SEO is defined as “a set of practices or techniques which are utilized to increase a website or page's rank in the search engines through ways or means which violate the search engine's terms of service”.


For example, Google has guidelines which provide for regulations for search engine optimization approaches. If the individual uses techniques or shortcuts which violate Google's rules, then Google may penalize the individual or company that commits the violations, which may include lowering the website's rating score, or completely delisting it!


Surprisingly, the term “black hat” actually originated in those western, cowboy movies that you see on TV or in the Cineplex, to distinguish the bad folks from the bad folks. Today, it's used to describe nasty computer hackers and virus creators (as well as those who perform any unethical actions online).


Black-Hat SEO Techniques That You Should Avoid Doing This 2021

Although there may be  a couple of short-term success that one may see when employing certain black hat SEO techniques, the problem is that the penalties levied by search engines like Google are getting more and more sophisticated, which can have disastrous effects on a website's ranking and traffic. And, according to professional SEO Brisbane experts, could you really afford to be delisted or de-indexed on search engines like Google?


Among the top black hat techniques that you should continue to avoid is keyword stuffing. This refers to the process of stuffing or filling a webpage with keywords or numbers in the hopes of fooling search engines into believing that it's important to search. Generally, these keywords are often unrelated to the website's content.


In most cases, these keywords are also shielded or hidden from the user, yet they are still searched by the search engine. In the long run, stuffing keywords degrades the user interface and  damages the website's rating. 


Here's a good example of keyword stuffing. When looking to rank for “best laptop” , the SEO expert writes the following phrases - “ If you're searching for the best laptop, look no further and you will find the best laptop. We have the best laptop in town. The best laptop runs faster and much smoother...”


Comment Spamming

Content spamming continues to thrive this 2021, although it's quite becoming less common today. However, there was a time when the website's comment sections were filled, if not flooded, with automated (or fake) comments which were written to create backlinks. The good thing is that search engines like Google have now modified their methods in weeding out discrediting links that were created by spammers and bots. 


Buying Backlinks

Here's another black hat SEO method that reputable SEO Brisbane experts say continues to happen in 2021. In truth, links should be earned (Like a medal a soldier gets during his or her battlefield service) and not bought. 


So, if Google finds out that the links were purchased and not earned, they can discredit the links created by paid guest posts or sponsored content. So instead of doing this, the link-building approach should begin with the creation of genuine and exclusive value-added materials which readers find beneficial. 



Cloaking is another black hat method that continues to happen this year. According to veteran SEO Brisbane professionals, cloaking is defined as the practice of displaying crawlers content which is different from what websites present to its users.


One good example of cloaking is using a wide assortment of names, slogans and terms or a definition which are opposed to what the website’s actual content is about.  If search engines detect cloaking, then there's a big chance that the website will be blocked.


Private Blog Networks

PBN's, or Private Blog Networks, were previously used by brands and companies who were looking for a quick supply of fresh backlinks for their underperforming websites. These are a network of supposedly high-authority websites which have been built exclusively for the task of supporting supported content and link building. 


These PNB's are often classified as “link farms” which take advantage of Google's PageRank algorithm. So, instead of spending money on Private Blog Networks memberships, it would be better if you quickly expand your outreach by offering guest blog posts to reputable and reliable sources and forums, so that you website can truly enjoy long-term SEO benefits. 


While black hat SEO is not officially deemed as illegal, it certainly violates the search engine's webmaster guidelines, which in layman's terms means that it's against the rules! So, if you engage in these nasty practices, you should be more than willing to get levied with heavy penalties as a punishment. 


Remember that getting penalized by the search engines could cause your website to either drop way down in the search results, or it could be completely removed. If any of these happens to your website, then it will definitely get less (or worse zero) traffic or customers! 


And, the search engines of today also have gotten way better at spotting black hat SEO methods, which means that getting caught is pretty much unavoidable. 


So, your friendly SEO Brisbane  experts continue to remind you that while you may see a couple of short-term benefits from doing black hat SEO, in the long run the search engines will eventually catch you, and either block or de-list your website (Which means that you have to say goodbye to all your current and future customers!). 


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