8 Steps to Starting a Pressure Washing Business

If you’ve decided on starting a pressure washing business, it’s a perfect business idea to make some serious money. The next step is to ensure your business idea starts turning out to be a profitable business. This step requires some planning and preparation, and this simple guide is all about that – developing a business plan, devising a pricing strategy, generating leads, and a lot more! Read on. 

1. Research the pressure washing market 

Knowing what opportunities exist in the market should be your first step. Do market research online to figure out:

  • How many pressure washing businesses are in your areas?  If there are too many, you have a tough competition. If there are very few, it could be two things: either there’s not much demand for this work, or it’s a golden opportunity for you. So, dig deeper to find out which one it is. 
  • Does the area have more residential, commercial, or industrial clients? This will help you understand who your target audience should be. 

2. Hone your skills  

Before you embark on your entrepreneurial journey, make sure you hone your skills to give your clients your best services. Learn how to do your job well, including how to clean the hard-to-reach areas and pressure wash without damaging the surroundings. Rent or borrow pressure washers to practice pressure washing on different types of surfaces. Watching tutorials on YouTube is also a great way to hone your skills.  

3. Get your pressure washing business license 

Check your state and local government requirements for starting a pressure washing business. Depending on which state you live in, you may or may not require a business license. Get the necessary documentation and legalities done before you get started. 

4. Know your service scope

Figure out what type of services you will offer to your clients. Some providers focus on specific jobs such as paint removal, restoration, concrete, roof and gutters, and general maintenance, while others offer home cleaning services and window washing. You don’t have to offer all kinds of services; just focus on what you are good at. 

5. Get your power washing equipment 

It’s a good idea to rent pressure washing equipment in the initial stages of your business. As your business grows, you’ll have to purchase your own equipment. You may need: 

  • A van or truck with your business name and contact details on it to boost your marketing efforts and, of course, to haul your equipment.
  • Pressure washing gear, including pumps, pressure washers, engines, surface cleaners,chemicals, nozzles, etc. 
  • Work uniforms. 

ProTip: Consider investing in a pressure washing software solution that can help you effortlessly manage your business and employees with a click of a button. 

6. Price your pressure washing services 

When new in the market, it’s always better to price your services on the lower spectrum. This will help you win new customers. Also, consider offering a one-time discounted rate. Don’t forget to follow up on leads and ask your customers to recommend you on social media. Test out what rate gets you the most clients. Once you’ve settled on a rate, consider bumping it up every year. 

7. Be on social media

When you’re new in the business, the best way to promote it is to online presence. Create accounts on as many social platforms as possible. The benefits of being on social media are:

  • Drive traffic to your website
  • Build credibility  
  • Attract new clients
  • Increase brand awareness
  • Network with like-minded professionals 
  • Diversify your marketing efforts

Getting on social media can help boost your sales easily, but it is a daunting task to post consistently and at the right time. You can invest in automation software that can automate this process for you and help generate more pressure washing leads, leaving you more time to focus on more critical aspects of your business. 

8. Plan Ahead 

If you want to grow your business in the quickest time possible, you need to be ten steps ahead, thinking about ideas to expand your business from 6 months to a year in the future. Review your business plan regularly and make tweaks to ensure that it is structured to meet your goals.

Now that you know what you need to do to start a pressure washing business, it’s time to get to work. Begin your hustle now!

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