For appointment-based businesses like hair, nail, and beauty salons and spas, online booking is a vital technique to increase daily productivity. Data shows that online booking leads to 26% more new clients and reduces seven hours of administrative workload every week. With a high-performing salon online scheduling app, your clients can interact with a 24/7 virtual assistant that automates your booking acceptance and appointment scheduling processes. Online booking is overtaking calls, emails, and text messages as the most preferred method to schedule appointments as customers find it quite handy and convenient. Here are a few tips to boost your online bookings and get more customers into your saloon.
Choose the right salon booking app
No two scheduling software are the same. It’s important to
invest in the right online booking app for salon that will provide you a
superior customer experience and simplify your administrative tasks. For
instance, the software’s booking widgets should make it easy for you to add
“Book Now” buttons to your salon’s website, social media profiles, and email
signature. This improves the speed and ease of making appointments with your
salon, subsequently resulting in more online bookings.
The software should support multiple secured payment options
such as cards, cash, payment apps, or mobile wallets and ensure that your
payment gateway is error-free. The online booking system should allow you to
seamlessly manage the creation and redemption of gift vouchers and loyalty
cards.
Database organization is a topnotch salon booking app
feature that saves you from keeping clients waiting at your lounge for hours. Use
the booking software to record and access information about each client’s
product choices, service history, allergies, and other key details, so you
don’t have to browse vast, unorganized chunks of data.
Your salon software’s credibility will also depend on the
speed at which you deliver technical assistance to customers when they’re
encountering problems while booking online.
It takes about less than 50 milliseconds for customers
to judge your website and decide if they should stay or leave. Optimizing your
salon booking app’s user experience with a mobile responsive design will
increase your website’s reach and drive more online bookings.
Tell your clients that you offer online booking
Put signs at your salon conveying that you’re offering
online booking to customers. Place eye-catching notifications at your front
door and desk, noticeable walls, mirrors, waiting area, and billboards near
your location.
Ask your staff to spread the word when they are attending to
your guests. Informing clients about the benefits of online booking is the best
way to garner traction.
Got sufficient budget? Promote your online booking by
offering a gift voucher or a discount for clients booking online for the first
time.
Mention a word about online booking in your business cards that
you give customers during checkout. Next time, when a customer looks at your
business card to find your contact number for booking an appointment, they will
be reminded about the advantages of online booking.
Make your online booking page more visible and accessible
If your salon app’s web design isn’t optimized for
accessibility, you’re probably leaving out a vast online demographic that could
be brought on board through online booking. Make your booking page less
complicated for people with disabilities. For instance, avoid using too many
flashing or moving images on your booking page. Keep it plain and simple with
reasonably large fonts that can be zoomed in for better visibility. This will
improve visibility for people suffering from dyslexia.
Adding Alt text (alternative texts) to images will make it
easy for visually impaired users to understand an on-page image. As they resort
to screen readers, they can quickly read an alt attribute attached to the
image. Moreover, alt texts provide better image or context descriptions for
search engine crawlers to index an image properly. This will drive more traffic
to your website, giving an impetus to your online booking.
Final word
Including a “Book Now” button on your social media accounts
and listing your salon software’s appointment scheduling page in online
directories such as Google Business Profile, Yelp, and Bing Places for Business
are also some of the top techniques to advertise your salon and its services.
Increasing your online bookings isn’t the only way to take
your salon on the growth path. Impeccable and quality service delivery is a
must for retaining existing customers and attracting new clients to your salon.
Promise only what you offer and spread the right word online through your salon
website.
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